I’m Sophie, a 26 year old that calls Essex home. I’ve always loved tinkering around on the internet, and from the age of about 13 I was playing around with HTML and building my own websites. I used to hand draw my own pixel dolls and make graphics for my friends on the computer and share them online. To cut a long story short, I think there’s nothing better than sharing the things I love and I do that through my blog – I have met so many likeminded people in the beauty community.
Day to day I work as SEO lead at Fashion company Farfetch. I started my career in SEO in 2012 and worked in agencies for 3 years before I decided that I really wanted to spend my time working for a company that embodied something I truly loved. My job has taken me to various places around the world but one of the best parts of it is being able to work at the forefront of fashion and tech!
I love so many different beauty brands but on my blog you might see me talking about some of my favourites! Estee Lauder Double Wear Light is my holy grail foundation, and I’m never seen without my No7 Stay Perfect Mascara. When it comes to blush I almost always go for Tarte, and my favourite eyeshadows are usually made by Urban Decay.